Master class 3: Buying for your customer

Buying the products that will attract customers and deliver profit

Effective buying requires skill, insight and a fantastic commercial eye. Get it right and you deliver profit; get it wrong and it can be a very costly mistake.

This master class provides you with all the information, tips and tools to help you get to know your brand, competition and shoppers inside out; in short, the skills to become a great buyer.

As well as looking at key elements like how brand value, vision and a grasp of your financial performance translates into buying, ‘Buying for your customer’ covers the importance of product mix, pricing and value and building relationships with suppliers. As ever, Mary imparts her unparalleled knowledge of getting the right merchandise at the right price to your customers. Retailer interviews, video case studies and real-life examples of successful sourcing and buying decisions taken by businesses just like yours to drive sales and profitability, ‘Buying for your customer’ will give you a unique and invaluable insight into:

Who you are buying for
What you are going to buy
How to buy profitably

This programme is highly interactive, accessible to all and contains easy to follow exercises that can make an immediate impact on how you run the buying side of your business. After the master class you will feel inspired to source, select and sell products that match your brand and shoppers’ tastes perfectly – delivering that all-important profit.

Each Master class costs £200 +VAT and includes workbooks, industry networking opportunities and refreshments. Please note that payment will not be taken online and you will be contacted to arrange payment.